"Well-Planned for Life. Stable for Life" Interactive Q&A

  • animation
  • interactive

HKMC Annuity Limited

Interactive Media

Animation, Graphic Design, Interactive, Game

Luxe Concept developed an interactive Q&A app for the HKMC Annuity "Well-Planned for Life" event at Ocean Park, optimized for Touch TVs and iPads.

As part of the "Well-Planned for Life. Stable for Life" (計好長糧一世穩) outdoor promotional campaign held at Ocean Park, HKMC Annuity required an engaging digital solution to educate visitors about their life insurance and annuity products. Luxe Concept was tasked with developing an interactive Q&A program designed to gamify the learning experience, attract foot traffic, and assist on-site promoters in explaining complex financial concepts to the public.

Our Role & Solutions:We built a highly responsive, bilingual digital application tailored specifically for on-the-ground event marketing. Our approach focused on flexibility, ease of use, and seamless brand integration.

  • Interactive Q&A Mechanics: We engineered a bilingual (English and Traditional Chinese) quiz application that guides users through educational questions about the HKMC Annuity Plan, utilizing clear typography and an intuitive interface to keep participants engaged.

  • Dual-Platform Deployment: To maximize event reach, we deployed the application across two distinct hardware setups. The app was optimized for large Touch TV Panels to serve as stationary, eye-catching information hubs, while simultaneously scaled for iPads to provide mobility. This allowed promoters to walk around Ocean Park and proactively engage with visitors.

  • UI/UX & Brand Integration: We integrated HKMC's campaign visuals—featuring the brand ambassadors "Mr. & Mrs. Well-Planned" and the signature 3D block graphics—into a fluid digital experience. The interface features large, accessible touch targets perfect for both TV and tablet interactions.